Green claims and trust
Greenwashing, greenbleaching and how companies communicate corporate social responsibility, and what that does to stakeholder trust.
Grounded in: Selaković et al. (2025); Kobrossy et al. (2022)
Speaking
Speaking
Talks built on published research, for conferences, universities and leadership teams. Every claim on a slide comes with its source.
5–6Nov 2026
Upcoming talk
Speaking enquiriesInvited speaker, ICAIH 2026 International Conference
USEK Business School, Lebanon. ◌ talk title to confirm
Topics
What he speaks about
How consumers decide
Online buying, purchase intention, and how people choose under pressure, such as electric vehicles in a crisis economy.
Grounded in: Edelby et al. (2026); El Chami (2018)
AI, immersive technology and brands
What augmented reality and AI change, and do not change, in how people engage with brands and with responsibility claims.
Grounded in: El Chami et al. (2026); Al Chami (2025)
Sustainable operations
Carbon footprints, supply chain sustainability and how global brands such as airlines market sustainability.
Grounded in: Al Chami (2023); Alsmairat et al. (2026); Al Chami (2024)
Invitations
Invite Riad to speak
Keynotes, panels and guest lectures. Tell us the event, the audience and the date, and you will get a reply by email.
