Research

Immersive Augmented Reality and Global Brand Engagement

R. El Chami, S. El Nemar, D. Vrontis

Journal of Global Marketing · 39(1) · 1–18

DOI 10.1080/08911762.2026.2745960

Supply Chain Sustainability Performance in the Manufacturing Sector of a Developing Economy

M. A. K. Alsmairat, R. Al Chami, J. A. Garza-Reyes, D. L. de Mattos Nascimento

Business Strategy and the Environment · 35(1) · 147–166 · Wiley

DOI 10.1002/bse.70169

The influence of perceived value factors on electric vehicle purchasing intention: The moderating effect of the Lebanese economic crisis

Mahmoud Edelby, Riad Alchami, Ghalia Nassreddine, Mazen Massoud

Innovative Marketing · 22(1) · 315–333 · Business Perspectives

DOI 10.21511/im.22(1).2026.23

From greenwashing to greenbleaching: green communication and mitigating moral outrage in the context of revisited situational crisis communication theory

Marko Selaković, Nikolina Ljepava, Noushin Bagheri, Riad Al Chami

Corporate Communications: An International Journal · 30(2) · 209–223 · Emerald Publishing

DOI 10.1108/CCIJ-01-2024-0011

Managing UAE supply chain carbon footprint: Sustainability and climate change mitigation strategies

Riad Al Chami

Polish Journal of Management Studies · 28(1) · 7–24

DOI 10.17512/pjms.2023.28.1.01

The Institutionalization of Implicit and Explicit CSR in a Developing Country Context: The Case of Lebanon

Samer Kobrossy, Robert Karaszewski, Riad AlChami

Administrative Sciences · 12(4) · Article 142 · MDPI

DOI 10.3390/admsci12040142

Challenging Patriarchy: The Transformation of Women’s Roles Under Saudi Arabia’s Vision 2030

R. Al Chami, M. Haj Youssef

Impact of Patriarchy and Gender Stereotypes on Working Women: Exploring its Past, Present and Future · Springer Cham

DOI 10.1007/978-3-031-74406-8_7

Integrating Sustainability in Aviation: A Comprehensive Analysis of Emirates Airlines' Strategies in Global Marketing and Consumer Dynamics

Riad Al Chami

Book chapter · IGI Global

DOI 10.4018/979-8-3693-5360-8.ch006

Organizational culture and leadership practices impact on customer satisfaction

R. El Chami

Organizational Culture in the Middle East: A Lebanese Perspective · Cambridge Scholars Publishing

◌ DOI to confirm

From talk to trust: Cultural dynamics of AI-driven social responsibility in negotiations for strategic communication

R. Al Chami

International Communication of Chinese Culture · 12(2) · 239–258 · Springer

DOI 10.1007/s40636-025-00331-4

Online shopping consumer behavior: why are we afraid to purchase online? Case study Lebanon

R. El Chami

IJMCI · 6(1) · 58–71

◌ DOI to confirm

Significance of marketing in school

R. El Chami, F. Yakhne

IJMCI · 6(1) · 45–57

◌ DOI to confirm

Consumer Behavior Decision Making prior to Shopping Online: Why E-commerce is not working for Lebanese

◌ authors to confirm from the publisher record

ResearchGate record ◌ publisher record to confirm