Research / Peer-reviewed
Immersive Augmented Reality and Global Brand Engagement
- Authors
- R. El Chami, S. El Nemar, D. Vrontis
- Published in
- Journal of Global Marketing · 39(1) · 1–18
- Year
- 2026
- DOI
- 10.1080/08911762.2026.2745960
- Themes
- AI & digital technology, Consumer behaviour & decisions
◌ This record could not yet be found on the publisher's site. Details come from Riad's CV and must be confirmed before launch.
Abstract
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