Marketing strategy and positioning
Where a brand should compete and how it should be understood.
Advisory
Advisory
Since 2019, alongside his academic posts, Riad has worked as an independent marketing consultant and sales trainer. Advice starts from the evidence, not from a template.
Scope
Where he can help
Consumer and market research
Survey design and analysis, including structural equation modelling with SmartPLS and SPSS.
Sustainability and CSR communication
Saying what you do on sustainability, accurately, without overclaiming or hiding it.
Sales training
Training for sales teams, which he has delivered as an independent trainer since 2019.
Next step
Start with a short note
Describe the decision you are facing and the time frame. You will get a reply by email.