About
Riad Al Chami
Researcher · Strategist · Independent Thinker
Dr. Riad Al Chami is Assistant Professor of Marketing at the American University in the Emirates (AUE) in Dubai, where he directs the MBA programme.
His research looks at how people and organizations make decisions: sustainability and CSR communication, stakeholder trust, greenwashing and greenbleaching, consumer behaviour, and the use of AI and digital technology in strategic communication. He works with quantitative and qualitative methods, including structural equation modelling with SmartPLS and SPSS.
Alongside his academic posts he has worked since 2019 as an independent marketing consultant and sales trainer. He holds a Ph.D. in Marketing from Al Jinan University in Lebanon and is a member of the American Marketing Association and the Chartered Institute of Marketing. He speaks Arabic, English and French.
Positions
- Sept 2021 – presentAssistant Professor of MarketingAmerican University in the Emirates (AUE), Dubai
- Aug 2025 – presentMBA Program DirectorAUE; formerly Marketing Specialization Coordinator
- 2019 – presentIndependent Marketing Consultant & Sales TrainerSelf-employed
- Sept 2018 – June 2021Lecturer of Marketing (Branding, Strategy, Marketing Research)Lebanese International University
- Nov 2011 – Apr 2016Career Orientation & Recruitment SpecialistLebanese University; founded the Career Orientation department
- 2012 – 2016Economics teacherRawdat Al Fayhaa high school
Degrees
- 2018Ph.D. in Marketing (Honors)Al Jinan University, Lebanon. Thesis: An Exploratory Study of Consumer Online Buying Behavior: A Facilitating Role of Purchase Intention
- 2013MBA◌ awarding university to confirm
- 2010Master de Recherche 1 in MarketingLebanese University
- 2008B.A. Marketing & ManagementLebanese University
Scholarly profiles
- ORCID
- 0000-0001-6254-8459
- Scopus Author ID
- 58029181200
- Memberships
- American Marketing Association (AMA) · Chartered Institute of Marketing (CIM)
- Languages
- Arabic (native) · English (fluent) · French (excellent)