Ideas
Ideas
Essays that take a second look at claims in business and society. Every essay links to its sources and is labelled, so opinion is never mistaken for research.
Coming soon
First essays coming soon
The recurring series will be:
- Research Notes
- The Second Look
- Marketing Math
- Systems & Society
- Field Notes
- The Question
How to read this site
Four labels, four kinds of claim
Peer-reviewed
Checked by independent experts before publication in a scholarly journal.
Book chapter
Published in an edited academic book.
Working paper
Research in progress, shared before peer review. Findings may change.
Essay
Opinion and argument. Every claim is sourced, but it is Riad's view, not a peer-reviewed finding.