Research / Book chapter
Integrating Sustainability in Aviation: A Comprehensive Analysis of Emirates Airlines' Strategies in Global Marketing and Consumer Dynamics
- Authors
- Riad Al Chami
- Published in
- Book chapter · IGI Global
- Year
- 2024
- Publisher
- IGI Global
- DOI
- 10.4018/979-8-3693-5360-8.ch006
- Themes
- Sustainability & CSR communication, Consumer behaviour & decisions
◌ Some details come from Riad's CV and are still being checked against the publisher's record.
Abstract
The full abstract is on the publisher's page. A short plain-language summary written by Riad will be added here.
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